Notes from the studio

Ideas worth stealing.

Practical thinking on social, search, ads and brand building — written for business owners, not marketers.

Social media4 min read

Nine steps before you post anything

Most brands start social media with the posting. The brands that grow start with the planning.

Set a clear goal first. Awareness, enquiries, footfall and online sales each need different content, so decide which one matters most this quarter.

Next, identify your audience and choose the platforms where they actually spend time. A school, a hospital and a sweet shop will not need the same mix.

Then optimise your profiles, write a content strategy, plan how you will engage with comments and messages, and only then create content. Add paid advertising and influencer marketing once you know what resonates — they multiply what already works.

Explore social media marketing →
Content3 min read

Reels or statics? Why the answer is both

Short-form video wins reach. Static posts and carousels win clarity. A good calendar uses each for what it does best.

Performance ads4 min read

Five checks before you spend on Google or Meta ads

Ads amplify whatever you point them at. Point them at something ready.

SEO3 min read

Your Google Business Profile is your new front door

For clinics, schools, cafés and stores, the first impression often happens on Google Maps — not your website.

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