Beverages · IPL 2025 · 360° campaign
All Seasons Water
Principal partner of Delhi Capitals, Sunrisers Hyderabad and Punjab Kings. A 360° campaign from 25 Feb to 4 Jun 2025 across digital, on-ground, outdoor and broadcast.
4.02B+
Impressions
230M+
Video views
240K+
Follower growth
01 Client
All Seasons Water, packaged drinking water and principal partner of three IPL franchises for the 2025 season.
02 The problem
Turn a team partnership into national visibility and real audience growth across a three-month, highly competitive season.
How does a water brand own the conversation during IPL?
03 Solution
- Early launch on 25 Feb with a full 360° rollout
- 1,000+ tailored content pieces: scripted reels, DVCs, engagement posts and a brand anthem
- Geo-targeted, age-segmented strategies and creator collaborations
- Stadium branding, outdoor media and a national TVC
04 Result
- 4.02B+ impressions and 230M+ video views
- 240K+ follower growth
- Organic follows from Delhi and Punjab IPL franchises
- Momentum held through the May 12–17 IPL pause